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Pretending that I Can Get to the First Page of Google

93 percent of people will not search past the first page of a Google search and will either choose a link that is on that page, or re-word their search rather than looking at the second page. This is according to a SEO enhancing company who may have a vested interest in defining that number. Are you one of these single page clickers? I polled my students about this and they seemed to suggest that only 80 percent of them were a single-page-viewer-user. Then I watched them do a few searches and in that little interaction realized probably over 93 percent actually are single-page clickers, despite their protests to the contrary. But how self aware is anyone when taking note of their online activities? Actions are often just results of operand conditioning after all.
I find it kind of interesting that the SEO company tells me this information in an attempt to get me to hire them to up my page ranking. I mean

the question of getting to the first page - THE ONLY PAGE THAT ACTUALLY MATTERS!!!! - would seem as difficult as figuring out the winning lottery numbers in advance. Though if you worked on lottery numbers you'd at least know the formula for what constitutes a winner.

Whereas, if you tried to get to page one, you'd have to do it without knowing how Google chooses the first page winners. This is because Google isn't going to tell us what constitutes a winner. GOOGLE controls who are the winners. We can guess it has something to do with links, and something to do with key words, and then things get very murky very quickly. There is some talk about the time it takes to load a page, and there's some talk about money, and how many hits and other things.... but the short of it is that we don't know and we don't get to decide. It is decided for us. But how democratic is the web if only a handful of sites actually get looked at during a search? The others, and there were 22,700,000 other sites with related information, may as well be non-existent.
It is interesting to think about how the selection process for what gets listed on the first page will affect our understanding of the world. If it is about page load times then it isn't about information, if it is about hits, then how does one unseat those on the first page to get on the first page, and again it is not about information. If we don't search past the first page, and we don't know how the ranking is decided, than we can not know how valid the information is that we actually receive. It would be interesting to control the content choices of most of the world wouldn't it? Could this steer away alternative possibilities? Could it define value systems for whole generations? Could it make you buy more stuff? How do schools and educational institutions justify the validity of information when the only digital librarian, "Google," gets paid by the number of searches performed and by the placement of advertisements, all while making no distinction between corporately created public relations propaganda, religious dogma or scientifically accepted information? What will students learn other than what is on the first page?
It might be a good idea to check out the "Barbie Search" and see what is happening here. http://www.roughtype.com/?p=1667 Ahh, the Internet, democratic liberator, or the oligarchy's store?