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How Tracked is My Life?

How much do we really care about our privacy being invaded?
The following are two quotes from "A Field Study of Run-Time Location Access Disclosures on Android Smartphones." You can find many articles and research that lead to the same conclusions. The results would seem to suggest that our moral indignation does not spawn action. I would think the quotes would be similar for iPhone users.

Participant P2 in the Disclosure group shared,
“Yeah, because there are other features of the app I would want to
use, right, unless there is no use for the app I would like to
keep it even if it uses location sources.”
Participant P4 said
“So when people become so dependent on technology doing things
for them automatically they give up some of their freedom
because now you have companies who can do that and use
that technology. "

And so it seems we don't mind being tracked, at least not enough to find a different app. What price is freedom?

from: A Field Study of Run-Time Location Access
Disclosures on Android Smartphones
Huiqing Fu, Yulong Yang, Nileema Shingte, Janne Lindqvist, Marco Gruteser
Rutgers University
Please contact janne@winlab.rutgers.edu for any inquiries

Sad isn't it?